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For the second year in a row, SIAR SUMMER EXPERIENCE will bring together brands, retailers, collectors, VIP clients and media in an exciting and refreshing on-site event targeted at local independent distributors.


An exclusive invitation-only event, it will take place on June 7th, 8th, and 9th, 2022, at Mexico City’s Four Seasons Hotel.


With a cool, casual-elegant feel, this exclusive pop-up will offer brands’ exhibition stands to interact with Mexican customers: true watch enthusiasts and always on the lookout for new releases.


During SIAR SUMMER EXPERIENCE, the Great Hall at the Four Seasons Hotel will be a place full of ideas, reflection and debate with keynotes, trends, innovation, and the latest news.


CEO and brand representatives will present their new releases to attendees, retailers, consumers, and the media.

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