For the fifth consecutive year, SIAR SUMMER will bring together watch brands, retailers, collectors, VIP clients, and media in a vibrant and sophisticated setting at the Four Seasons Hotel Mexico City.
An exclusive, invitation-only event, taking place June 10–12, 2025.
With a fresh, casual, yet refined atmosphere, this exclusive pop-up experience will showcase exhibition spaces where watch maisons can engage with Mexico’s true watch enthusiasts—connoisseurs who continuously seek the latest innovations, launches, and special editions.
We are honored to welcome CEOs and brand representatives, who will personally present their newest creations to attendees, retailers, and the press—an intimate encounter with the future of haute horlogerie.