SIAR SUMMER: A New Chapter in Independent Watchmaking
Following its successful debut in 2021, SIAR SUMMER will return to Mexico City in 2025 for three days, showcasing the latest creations from over 20 independent-spirited watch brands.
With an exclusive community of over 6,000 distinguished guests, SIAR SUMMER has become a highly anticipated event—offering privileged access to the latest releases, global debuts, and Mexico-exclusive limited editions from the first half of the year. Over 100 leading media outlets chronicle this experience across its three days, capturing the essence of horological excellence.
SIAR SUMMER is backed by the legacy of SIAR, Mexico and Latin America’s foremost haute horlogerie salon, which will celebrate its 19th edition in October 2025.
For nearly two decades, SIAR has been a catalyst for the evolution of the Mexican and Latin American watchmaking scene, fostering deeper connections among collectors, brands, and visionaries through fresh and innovative experiences.
This is the very essence of SIAR SUMMER—a refined celebration of craftsmanship, creativity, and the future of independent watchmaking.