More than 1,000 visitors enjoyed the creativity of independent haute horlogerie in the second edition of SIAR Summer Experience.
The event was attended by 24 brands and received end customers, collectors, enthusiasts and retailers from Mexico and Latin America.
Haute Horlogerie with independent spirit once again confirmed that Mexico is one of its most solid, loyal and enthusiastic markets during the second edition of SIAR Summer Experience, SIAR’s summer pop up that brought together 24 of the most avant-garde and exciting brands in the sector. From June 7 to 9, the Four Seasons Hotel welcomed more than 1,000 guests who enjoyed the novelties of the first half of 2022 from the participating companies, as well as unique and exclusive pieces, global launches and limited editions dedicated to the Mexican public that made their international debut at this event.
In addition, SIAR Summer Experience integrated the luxury automotive sector with the presence of Lexus and the Lexus Lounge. The Japanese brand offered guided tours of the show and tastings for its dealers and VIP clients, in a further demonstration of the historical brotherhood that unites cars and prestigious watches.
SIAR Summer Experience offered its guests the option to relax and network with gastronomic and mixology experiences on the terraces of the Four Seasons Hotel, animated by a DJ. During the three-day event they could taste the extraordinary Whispering Angel wine, Volcán de mi tierra tequila cocktails, Henessy cognac and Moët & Chandon champagne.